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Outreach Business Planning - Keys to a Successful Program

From the 2022 Emerging Laboratory Managers Collaborative Conference (Recorded January 14, 2022)
Presented by Sandy Richman, MBA, C(ASCP)
Downward reimbursement pressure and other external factors are leading hospital executives to question the value of laboratory outreach. Despite these challenges, with proper planning and investment in the laboratory, it is possible to develop a profitable outreach program that elevates the status of the laboratory and enables the health system to provide better patient care. In this presentation we will discuss the critical success factors key to developing a successful outreach program.


At the conclusion of this presentation, participants will be able to
  1. explain the key operational components of a successful outreach program
  2. review the challenges and articulate the benefits of laboratory outreach
  3. identify the estimated outreach market potential within the service area

This recorded presentation is P.A.C.E. ® accredited. One (1) P.A.C.E. ® contact hour and one (1) Florida credit hour in the area General/Admin will be awarded to participants. ASCLS P.A.C.E.® is accepted by the ASCP/ASCLS/AGT Board of Certification and all states, including Florida and California, as an approved provider of continuing education for recertification and licensure. ASCLS is an approved provider with CE Broker for Florida licensees.


This intermediate-level program is appropriate for laboratory professionals working in clinical, public health and academic settings.